About Us
Pop Health Genius is a next-generation wellness platform connecting certified personal trainers and health professionals with consumers seeking personalized, accessible, and high-quality fitness and wellbeing services.
Role Overview
We are looking for a creative and execution-focused Social Media Specialist to manage our content engine across TikTok, Instagram, YouTube Shorts, and LinkedIn. This role is hands-on and ideal for someone who can both edit content and shape visual storytelling in a fast-growing startup.
Key Responsibilities
- Edit short-form video content (TikTok, Reels, Shorts) from trainer-generated footage
- Manage daily posting across Instagram, TikTok, YouTube, and LinkedIn
- Develop and maintain a consistent visual identity aligned with our premium brand
- Collaborate with trainers to guide content creation (angles, hooks, storytelling)
- Write captions, hashtags, and optimize posts for engagement
- Monitor performance metrics (views, engagement, saves) and iterate content
- Support light creative direction (content themes, aesthetics, tone)
Requirements
- Strong experience editing short-form video (CapCut, Premiere Pro, or similar)
- Understanding of TikTok & Instagram growth mechanics
- Eye for aesthetics (clean, premium, wellness/luxury style)
- Ability to work fast and iterate content frequently
- Interest in fitness, wellness, or lifestyle brands is a plus
Success Metrics
- Content output (10–15 posts/week)
- Engagement rate (likes, saves, shares)
- Follower growth
- Video views (viral potential)
Why Join Us
- Early-stage startup with strong growth potential
- Opportunity to shape brand identity from day one
- Creative ownership and fast execution environment
