About Us
Pop Health Genius is building a premium wellness ecosystem connecting trainers and consumers through technology, community, and accessible health services.

Role Overview
We are seeking a technically-minded marketing specialist to manage our website, landing pages, and performance tracking infrastructure. This role bridges marketing and product, ensuring a seamless user journey from discovery to app download.

Key Responsibilities
– Manage and update website content (Webflow, Shopify, or custom CMS)
– Build and optimize landing pages for campaigns and ads
– Implement tracking (Google Analytics, Meta Pixel, TikTok Pixel)
– Monitor funnel performance (click → download → registration)
– Optimize conversion rates (CRO) through A/B testing
– Ensure SEO best practices (keywords, metadata, page speed)
– Coordinate with developer for technical improvements
– Support email marketing setup (Mailchimp, Klaviyo, etc.)

Requirements
– Experience with website builders or CMS platforms
– Strong understanding of marketing analytics and tracking
– Familiarity with performance marketing funnels
– Basic HTML/CSS knowledge (preferred)
– Analytical mindset with ability to interpret data

Success Metrics
– Website conversion rate (visit → download)
– Landing page performance
– Tracking accuracy
– Cost per acquisition improvements

Why Join Us
– High-impact role shaping growth infrastructure
– Exposure to both marketing and product
– Fast-paced, entrepreneurial environment