About Us
Pop Health Genius is a next-generation wellness platform connecting certified personal trainers and health professionals with consumers seeking personalized, accessible, and high-quality fitness and wellbeing services.

Role Overview
We are looking for a creative and execution-focused Social Media Specialist to manage our content engine across TikTok, Instagram, YouTube Shorts, and LinkedIn. This role is hands-on and ideal for someone who can both edit content and shape visual storytelling in a fast-growing startup.

Key Responsibilities
– Edit short-form video content (TikTok, Reels, Shorts) from trainer-generated footage
– Manage daily posting across Instagram, TikTok, YouTube, and LinkedIn
– Develop and maintain a consistent visual identity aligned with our premium brand
– Collaborate with trainers to guide content creation (angles, hooks, storytelling)
– Write captions, hashtags, and optimize posts for engagement
– Monitor performance metrics (views, engagement, saves) and iterate content
– Support light creative direction (content themes, aesthetics, tone)

Requirements
– Strong experience editing short-form video (CapCut, Premiere Pro, or similar)
– Understanding of TikTok & Instagram growth mechanics
– Eye for aesthetics (clean, premium, wellness/luxury style)
– Ability to work fast and iterate content frequently
– Interest in fitness, wellness, or lifestyle brands is a plus

Success Metrics
– Content output (10–15 posts/week)
– Engagement rate (likes, saves, shares)
– Follower growth
– Video views (viral potential)

Why Join Us
– Early-stage startup with strong growth potential
– Opportunity to shape brand identity from day one
– Creative ownership and fast execution environment